SEphoraSquad
For nearly 4 years, I worked on the strategy and innovation behind Sephora Squad — an award-winning, best-in-class ambassador program that positioned Sephora as a category-defining leader in beauty and DEI.
The first application-based program of its kind, it offered year-long paid contracts, mentorship, and exclusive experiences that redefined the influencer space.
Results
The Secret to Sephora’s Influencer Marketing Success
On the surface, Sephora’s influencer marketing programs seem comparable to those of its competitors like Ulta. But a unique approach to talent scouting and development sets it apart from the rest.
In the Press
Sephora Announces Newest Influencers To Support Diverse Voices In Beauty
70% of creators identified as a person of color, 14% as a Spanish speaker, and others as a member of a non-binary gender group or of the LGBTQIA+ community.
Sephora Squad's newest influencers want to change the way we think about beauty
The beauty brand is announcing the newest members of the Sephora Squad, its sought-after partnership with diverse groups of content creators.
