SEphoraSquad
For nearly 4 years, I worked on the strategy and innovation behind Sephora Squad — an award-winning, best-in-class ambassador program that positioned Sephora as a category-defining leader in beauty and DEI.
The first application-based program of its kind, it offered year-long paid contracts, mentorship, and exclusive experiences that redefined the influencer space.
Results
52K+applicants1M+Testimonials337squad membersThe Secret to Sephora’s Influencer Marketing Success
On the surface, Sephora’s influencer marketing programs seem comparable to those of its competitors like Ulta. But a unique approach to talent scouting and development sets it apart from the rest.
In the Press
Sephora Announces Newest Influencers To Support Diverse Voices In Beauty
70% of creators identified as a person of color, 14% as a Spanish speaker, and others as a member of a non-binary gender group or of the LGBTQIA+ community.
Sephora Squad's newest influencers want to change the way we think about beauty
The beauty brand is announcing the newest members of the Sephora Squad, its sought-after partnership with diverse groups of content creators.
