Nuuly more life in your clothesFor Nuuly’s “More Life in Your Clothes” campaign, we partnered with a curated group of tastemakers to bring the brand’s sustainability message to life through deeply personal storytelling.
By prioritizing authentic narratives over rigid messaging, we created premium, culturally resonant content that seamlessly integrated into each creator’s world. The campaign drove significant reach, strong earned media value, and highly positive audience response.
Results
From a ceramist, private chef, astrologist — each bringing a unique perspective to the campaign. This diversity of voices allowed the “More Life in Your Clothes” message to resonate across multiple audiences and lifestyle verticals.
3tastemakers1 holistic seriesThe campaign generated 6.72M total views, reflecting strong audience resonance across both influencer-led and studio produced content.
6.72MimpressionsThe campaign delivered $186.3K in EMV, demonstrating the efficiency of culturally aligned creator partnerships. By leaning into organic storytelling, the campaign maximized impact without relying heavily on paid amplification.
$186.3Kemv
