Lisa rinna for the realreal
To kick off 2026, we partnered with Lisa Rinna at the peak of her cultural moment surrounding The Traitors. By timing her activation to align with the highly anticipated reunion episode airing, we maximized visibility and audience attention in a moment where she was top-of-mind. The result was a high-impact partnership that significantly outperformed Fohr’s Predictive benchmarks across views and engagement.
Results
Using Fohr’s Predictive technology, Lisa’s content was forecasted to deliver 202K views, ultimately achieving 769K+ impressions — nearly 4x overdelivery. This level of reach indicates strong algorithmic pickup and shareability, signaling that the content extended well beyond her core audience into broader discovery.
769KimpressionsThe campaign generated 36.9K engagements, far exceeding the initial forecast of just 607 engagements. This surge in total interactions demonstrates the content’s ability to drive volume at scale, converting passive viewers into active participants across likes, comments, and shares.
36.9KinteractionsLisa’s cost per engagement was 95% lower than our original estimate, delivering dramatically more efficient performance than anticipated. This efficiency gain highlights how strong organic performance can significantly reduce paid media reliance while maximizing ROI.
95%lower cpe
