Currently Director of Strategy at Fohr, where I’ve built brand, creator, and content strategies for clients like Sephora, adidas, Urban Outfitters, Nuuly, Dove, Tory Burch, and more. My work spans from large-scale creator ecosystems and ambassador programs (including #SephoraSquad), celebrity partnerships, to content flywheels for owned and paid channels.

I specialize in translating culture into strategy—keeping a constant pulse on what’s new, what’s next, and what actually resonates.

Once described as “maddened by subpar work,” which I take as the highest compliment.